I have been renting race cars for about 4-5 years. We started with 944s (not very successful) and migrated to Miatas which were much more popular for rentals. I have had a fleet of 5 running for the last couple of years in NASA and the SCCA, and Pro racing.
We have always done a full arrive and drive package which includes, tires/gas/crew, in car video & data and driver coaching if applicable. Our rate has averaged out to approx $600-$800 per day depending on the event. All you add is the entry fee.
The business side of it is the hard part. As an LLC we have high insurance costs, capital costs in maintaining the cars, Transporter, and a whole host of cost wrapped up in Contract preparation & paperwork & accounting. I have been lucky and have had very good customers so damage cost collection has never been an issue, but you have to prepare for the worst case scenario.
Its good to know there is potential rental demand, I’ll have to do my due dilligence on car build costs.
King RAT.